Milwaukee Youth Symphony Orchestra (MYSO) came to us a year before they were to host the Violins of Hope, a traveling collection of violins that survived the Holocaust. They needed a brand and marketing guide for partners. We became their partner for the year-long campaign.

Services

Campaign Direction

Identity Design

Style Guide

Marketing Messaging Guide

Advertisements + Print Collateral  

Website Development

Details

1-Year Partnership

Nonprofit

Wisconsin

From the start, we were given access to a collection of historical images — each one tied to the individual stories behind the Violins of Hope. It was clear immediately: these images were just as big a part of the story as the Violins. 

So we built the entire campaign around them. A collaged art direction that let history speak and gave the campaign a visual soul.

There were over 60 partners and 300 events in the Wisconsin residency. We created a style and messaging guide that every partner could use to promote their own events. We presented the guides to all partners, taught them how to use the brand elements, and created Canva templates they could use to produce their own advertising.