She Stands Tall

Brand Architecture | Branding | Marketing Materials

While rebranding the parent organization (She Stands Tall) we created cohesive identities for their three distinct initiatives—Women's Entrepreneurship Week, She Shines, and Woman-Owned Wisconsin. We implemented a subrand strategy that allowed each program to maintain its unique personality while clearly connecting to the She Stands Tall mission. By weaving subtle design elements throughout each brand and developing a bold, dynamic visual language, we created a brand family that encourages cross-engagement between programs while maintaining individual strength.