Logo with the word Banter in bold, purple script font above the words DESIGN CO. in uppercase light purple block letters on a white background, creating a fresh and memorable look that reflects a strong sense of brand identity and effective branding strategy.
Text graphic with the words “She Stands Tall” in a bold, retro font—perfect for any branding strategy. “Stands” is highlighted in orange; the rest of the text is white on a light gray background.

She Stands Tall

Brand Architecture | Branding | Marketing Materials

While rebranding the parent organization (She Stands Tall) we created cohesive identities for their three distinct initiatives—Women's Entrepreneurship Week, She Shines, and Woman-Owned Wisconsin. We implemented a subrand strategy that allowed each program to maintain its unique personality while clearly connecting to the She Stands Tall mission. By weaving subtle design elements throughout each brand and developing a bold, dynamic visual language, we created a brand family that encourages cross-engagement between programs while maintaining individual strength.

A stylized white letter B inside a bold purple circle, surrounded by a lighter purple outer ring—an emblem that powerfully conveys branding and strategy.
A large, bold purple letter S with a white outline stands prominently on a light gray background, making it perfect for branding or marketing purposes.
Circular purple logo with the silhouette of a woman's face in profile and the words SHE STANDS TALL repeated twice along the border, making it an impactful choice for marketing and branding strategy.
A person walks past a colorful mural reading “She Stands Tall,” “She Shines,” “Women’s Entrepreneurship Week,” and “Woman Owned”—a vibrant celebration of women’s branding and marketing. A tree is visible on the right side.
A blue graphic with wavy borders displays the words Womens Entrepreneurship Week in bold, stylized white and blue text, emphasizing the importance of strategy and branding for building a successful brand.
Instagram post on a phone screen shows five women wearing blue shirts and lanyards, embodying team branding. The text says Join NEW CREW. The background is blue with waves and white graphic elements, reflecting a cohesive marketing strategy. Instagram interface is visible.
Blue lanyard and ID badge labeled WEW CREW Jane Doe with Womens Entrepreneurship Week partly visible in the background. The set includes a retractable badge reel and metal clip, reflecting cohesive branding that strengthens the event’s professional image.Two panels: the top has a single bold, wavy W on a blue background; the bottom shows WEW in the same bold, wavy style on a teal background. Both words use the same stylized font and light blue outline, creating a cohesive branding strategy that emphasizes visual consistency.
Text SHE SHINES in bold, playful purple and blue letters with starburst decorations, on a light purple background—a vibrant nod to brand strategy and marketing brilliance.
A graphic split horizontally: the top half is blue with a purple-bordered circle containing a white S, evoking a sense of effective branding; the bottom half is off-white with a similar circle containing a blue shape with six black seed-like ovals, illustrating thoughtful marketing strategy.
Orange graphic with bold, retro-style text reading Woman Owned and a small purple banner below that says Wisconsin. Map location icons and abstract lines decorate the background, creating a vibrant branding element that highlights local pride and women-led marketing power.
A simple red and orange map pin icon with a star in the center, outlined in purple, on a light beige background—perfect for highlighting your brand or elevating branding strategy with a visually striking symbol.

Fabulous, right?

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