Logo with the word Banter in bold, purple script font above the words DESIGN CO. in uppercase light purple block letters on a white background, creating a fresh and memorable look that reflects a strong sense of brand identity and effective branding strategy.
Milwaukee Parks Foundation logo with text in teal and gold, next to a circular icon featuring an acorn — a distinctive brand element that reflects thoughtful strategy and marketing.

Milwaukee Parks Foundation

Branding | Marketing Materials | Web Design and Development

The Milwaukee Parks Foundation is dedicated to supporting Milwaukee County Parks through fundraising, advocacy, and partnerships. When the organization consisted of only an executive director they approached us to revamp their logo, which had served as a temporary placeholder. We developed a brand that was tied to the maple leaf inside the Milwaukee County Parks Logo.

Milwaukee County Parks is one of the top park systems in the nation. Unfortunately, unless something changes, by 2027 Milwaukee County will not have the funds to maintain our parks properly. MPF raised over $500K in their first year alone to support this cause.

Now with a team of three full-time staff members, we have continued to assist them in managing their brand across various mediums, including print and web. We have streamlined their brand assets and created multiple subbrands. 

In 2023, we collaborated on the development and launch of an online merchandise store, which has helped diversify their sources of donations.

A laptop, tablet, and smartphone display the same nonprofit website with a river photo, brand logo, navigation menus, donation button, and nature-themed colors on a beige background—an effective strategy for cohesive branding across all devices.
A stylized acorn inside a blue circle is above the letters MPF, with M and P in teal and F in yellow, on a light gray background—creating a modern brand image ideal for marketing or strategy-focused materials.

Fun Fact! All the illustrations used in the MPF Brand are of native Wisconsin Plants.

Several pages of an open annual report feature photos, staff and board member profiles, colorful graphics, and text about the Milwaukee Parks Foundation’s branding and marketing efforts. A river and park scenes are visible on some pages.
Text reads: OUR PARKS. OUR COMMUNITY. OUR FUTURE.—each phrase in a different color and accompanied by a small leaf icon above the text, highlighting the park’s thoughtful branding strategy.

SubBrand Created for Milwaukee County Parks

Five white logos on a yellow background promote park initiatives with a focus on branding and marketing: Parks for Parks Sake, Seeds, A Walk in the Park, Go Green for Parks, Sprouts, and Lunch & Learn.
Logo with a large green leaf and the words Go Green for Parks, reflecting a thoughtful branding strategy. A Milwaukee Parks Foundation Celebration in bold green letters on a white background.
Five Go Green for Parks branded event materials are displayed on a gray background, including a flyer and cards with green, white, and brown graphics, event details, thank you notes, QR codes, and park-related illustrations—all designed to reflect cohesive branding and support the event’s overall marketing strategy.
A man stands outdoors, smiling, wearing a green Go Green for Parks T-shirt with eco-themed graphics including trees, a bike, and a sailboat—a perfect example of eco-conscious branding. Brick building and greenery appear in the background.
A man wearing sunglasses and a black sweatshirt with colorful, playful text reading Love Your Parks stands outdoors, smiling, with trees and a blurred street in the background—perfectly capturing a creative branding strategy in action.
A smiling woman in a blue MKE PARKS hoodie, showcasing effective brand strategy, carries a black bag over her shoulder while walking outdoors near a brick building.

Fabulous, right?

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