Disability Rights Wisconsin

Brand Strategy | Identity Design | Marketing Materials

Disability Rights Wisconsin (DRW) is Wisconsin's designated protection and advocacy agency, working to ensure that people with disabilities are treated with dignity, respect, and equality. Because they provide a wide breadth of services, DRW needed guidance on how to talk about themselves to diverse audiences. We guided them through a Storytelling and Alignment workshop, which led to updating their mission and vision statements. Then we got to create a bright, energetic, and welcoming brand that fit their personality much better.