Logo with the word Banter in bold, purple script font above the words DESIGN CO. in uppercase light purple block letters on a white background, creating a fresh and memorable look that reflects a strong sense of brand identity and effective branding strategy.

Category: Branding

Storytelling

Storytelling

Good branding is foundational to a good business. Consumers make most decisions based on emotions. Harvard Business School professor Jerry Zaltman says that 95% of our purchase decision-making takes place…
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Process

Process

The Importance Of Process  Many people outside of the creative and communication fields seem mystified by how we get our ideas. In their eyes the process seems quick and painless.…
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