The Banter Bulletin

Why Your Business Needs the Full Picture In our decade of working with clients at Odvant Creative, we’ve noticed a recurring theme: many organizations believe that once they have a decent logo, their branding work is complete. While we understand the appeal of…

Women’s History Month isn’t just about looking back at how far we’ve come—it’s about making sure we keep pushing forward. And one of the best ways to do that? Put your dollars where they count. Supporting women-owned businesses isn’t just a feel-good move; it’s a…

A Lesson in Brand Architecture Ever tried conducting an orchestra where every musician is playing their own song? That’s what managing multiple brands without proper architecture can feel like. Today, we’re pulling back the curtain on our recent project with She…

From Creepy to CreativeEver seen a rebrand so bad it your dreams? 💀 Or have you seen some that are frighteningly good?Once in a while, a brand starts off with a cringe-worthy look or a messy identity that makes you want to run the other way. But in the world of branding, a scary start…

Change can be intimidating, especially when it comes to your brand.We’ve all heard the phrase, “If it ain’t broke, don’t fix it,” but in today’s landscape, change is not just inevitable; it’s essential. And just because you think your logo or messaging might be good, it might not be resonating with your audience. You can evolve…

7 Tips for Nonprofit Leaders Summer is a time for sunshine, vacations, and relaxation. But for nonprofit leaders, it can also be a season of engagement challenges. With everyone in holiday mode, how do you keep your audience connected and involved in your cause? Here’s a light-hearted yet practical guide to help you navigate the…

There’s less than a week until Women’s Entrepreneurship Week!!! Woo hoo! (Or maybe WEW-hoo?) For those of you not familiar with WEW, it is an inspiring week full of informative speakers, interactive workshops, and nonstop networking opportunities. Over 80 women and non-binary individuals will be sharing their knowledge throughout the week. Most of the events…

You’re passionate about your small business or nonprofit, but let’s face it – budgets can be tight. The good news? You don’t need a bottomless wallet to elevate your brand. In this post, we’re diving into cost-effective branding and marketing strategies tailored to the savvy spender. Get ready to supercharge your brand without breaking the…

Download the Free End of the Year Checklist Click Here Towards the end of the year, like most of you, we are reflecting on our progress. We review various aspects of our business operations, such as sales, marketing, and customer service.As a brand agency, we also conduct a thorough evaluation of our work, analyzing both…

Retro Rebrand for In Context In Context, Inc., helps digitally inexperienced business owners with their content marketing by giving them a framework to build their presence online. After several years in business, CEO and owner, JC Cheney, knew the brand needed a change.   A Little Background In Context has been serving small businesses for…

What Makes a Strong Nonprofit Brand? Your nonprofit has a compelling story to tell, but it’s currently not resonating with your audiences. What is the best way to tell that story? Brand Strategy! Nonprofit organizations need a solid brand strategy to create brand recognition. It’s not just a logo, colors, fonts and icons. It’s not…

Let’s Be Social  Ah, social media. It was supposed to be the cheap, easy way to promote your business. But, if you don’t have it setup right from the beginning, it becomes an inefficient burden. Here are several ways to make your social media work for you: 1. Decide which social media outlets are right…