The Banter Bulletin

Good branding is foundational to a good business. Consumers make most decisions based on emotions. Harvard Business School professor Jerry Zaltman says that 95% of our purchase decision-making takes place subconsciously. It’s science!   How can your brand connect emotionally with your customers? The answer is storytelling People connect deeply to stories. They can see…

Being part of your team We have been collaborating with Urban Learning Collaborative as their design, communications, and marketing vendor since 2018. Our partnership has involved launching new event series, introducing new products, a full rebrand, and maintaining brand consistency across various platforms and audiences. A Little Background Founded in 1996, Urban Learning Collaborative (ULC)…

What’s in a Name.com?  Remember the good old days when you could name your business just about anything and you never had to worry about SEO? Or worry that companies in other countries had that name? Yeah, that doesn’t happen anymore. Even if you do not have a web-based business, available domains have to be a consideration…

The Importance Of Process  Many people outside of the creative and communication fields seem mystified by how we get our ideas. In their eyes the process seems quick and painless. But as we know, it is actually long and painful. Creativity is a process and we need to do a better job of sharing it. Here…

Importance of Goals & Benchmarks We have lived and learned from this quote, “Having a clear, compelling goal mobilizes your focus toward actionable behavior.” We found it on Forbes.com in an article titled 5 Reasons Why Goal Setting Will Improve Your Focus.   Back in the day, before we started making clear goals for our company, we…

I am all about rebranding. It’s what I do for a living. As organizations evolve, grow, change their products, or have a better understanding of what they are offering, a brand refresh is a must. Sometimes that means changing or modifying a logo. But, not always. NYC is launching a new campaign to encourage New…

Be A Man – or Woman – With A Plan  When you have a great idea that you want to share with the world, you want to share it with the world as soon as possible. (Remember the end of “Harry Met Sally”? Yeah, it’s like that.) Our current “Fail big, fail often” culture certainly encourages rushing to…